The Baby Cupboard: The Ultimate Eczema Cream

La Roche-Posay Lipikar Moisturising Body Balm AP+M, £13

This may be called Lipikar Baume AP + M on the packet, but in the real world it may as well be called ‘That La Roche Posay Baby Eczema Cream’. Since that is what we all refer to it as. 

So effective in treating baby flare ups and soothing irritated or sore skin to an infinitely superior level, you think they would rebrand it, right? But no, because - their secret is (not)safe with me - they’re not allowed to. Not allowed to make those kind of clinical claims for baby skincare, even though we know it to be true IRL. 

Is it insider info I’m disclosing? Is it from use on mine and my friends’ babies’ bodies? Does it even matter? Hell no! Just know that this stuff is GOLD. It’s MAGIC. It’s WONDERFUL. Got it?